Conversion Tracking for Automotive Marketing | Apex Automotive Digital
Conversion Tracking

Know exactly what books the job.

If you can’t measure which ad produced a booking, you’re optimising blind. We track every call and enquiry back to the campaign that created it.

  • Call tracking
  • Form tracking
  • Full attribution
AD
CLICK
CALL / FORM
TRACKED
COST PER JOB
The problem

“Marketing is working” isn’t a number.

Without tracking, you can’t tell which campaign, keyword or page actually books vehicles — so you keep paying for the ones that don’t and starve the ones that do.

The solution

Every enquiry tied to its source.

We implement call and conversion tracking so you can see cost per booked job by campaign — and make decisions on data, not guesses.

Call tracking

Every phone enquiry attributed to the exact campaign and keyword that drove it.

Form tracking

Enquiry forms and click-to-calls captured as measurable conversions.

Cost per booked job

See what each booking actually costs across every channel.

Full attribution

Understand the whole journey from first click to booked vehicle.

What’s included

Everything in this service.

  • Google Ads conversion setup
  • Call tracking implementation
  • Form & click-to-call tracking
  • GA4 configuration
  • Cost-per-booked-job reporting
  • Channel attribution
  • Dashboard setup
  • Monthly performance reporting
The results

What this produces.

Every call attributed to its campaign
Every call attributed to its campaign
0x
Measured return on ad spend
Battery Centre
$0
Known cost per lead
Battery Centre
Questions

The things workshops ask us.

Why is tracking so important?

Because without it you’re guessing. Tracking is what lets us cut wasted spend and scale what actually books jobs.

Does call tracking change my phone number?

We use tracking numbers that forward to your real line, so nothing changes for the customer or you.

Will I get a report I can actually understand?

Yes — reporting is in booked jobs and cost per job, not vanity metrics.

Ready to put more vehicles on the hoist?

Get a free growth audit and see exactly where this fits your workshop.

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